It must be the "Shades Of Grey" effect, but the Betta Living teams across the UK have seen a huge increase in demand for grey.
Grey has for a while been dubbed as the new white but we have seen the popularity of grey soar in recent months - particularly in the bedroom.
Betta Living's Barry Rourke said, "We can only really put it down to a bit of luck and perhaps the wonders of the female subconscious.
"But all of the bedrooms that we show on the website that are styled with shades of grey, as well as our anthracite dark grey fitted furniture, are selling like hot cakes! Anything featuring grey is popular and the majority of decisions on bedroom choice are being made by women."