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Lucetta White

Betta Living invests £150k in new Tamworth showroom   Fitted kitchen and bedroom specialistBetta Living has announced the opening a new state-of-the-art showroom inTamworth following a  £150k fit outof the retail premises in Wilnecote.

The showroom is now one of the largest in the group, offering 4,000 sq ft of prime retail space. Customers will have theopportunity to browse around 30 displays of fitted kitchens and bedrooms andget specialist design advice from Betta Living's team of experienced designconsultants.

The opening of Betta Living in Tamworth will create anumber of new jobs and extend the company's presence in the area, where it hashad its warehouse operations for the past 15 years.

Marketing Manager at Betta Living, Barry Rourke,said: "We have a long history in Tamworth and think it is the perfect locationfor our latest store. It is right next door to our warehouse on Ninian Way,which is a prime location with easy access for customers.

"Our expansion and investment instore refurbishment, which is taking place across the UK and has cost us around£700k to date, comes on the back of one of the most successful trading periodswe have seen, with a year to date sales increase of 46%.

"We seem to be capitalising on customers who are investing more in their homesrather than moving house, undoubtedly a circumstance of the current economicsituation. We offer homeowners the latest designer looks at the right price andquality, coupled with an inspiring shopping experience.

"We have designed the most modern and exciting retail spaces that showcase ourextensive range of kitchens, bedrooms and home offices and included some of ourinnovative products like our bespoke TV bed and pull down bed that can be incorporatedinto an office or bedroom design."

The company, which also opened new stores in Reading, Cannock andNewcastle-upon-Tyne during the summer, is currently in negotiations to open its20th UK store later this year. The stores support Betta Living's retailpresence in some of the UK's largest shopping centres around the UK as well asa personal in-home consultation service.

The privately owned business, which dates back to 1966, currently employs 70 people at its state-of-the-art manufacturing facility based in Oldham,Lancashire. It boasts a team of 80 sales designers, 100 marketing staff and anetwork of over 80 fitting teams recognised throughout the UK as being 'thebest in the business'.

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